Workstation West Berkeley, Branding

Services Provided

• Branding: logo design, font selection, color pallets ideas, style guide
• Print Design: 5×7″ postcard mailer, 5×7″ promotional flyer, Large 2x4ft horizontal poster, 11×17″ vertical poster, Promotional Business Cards and a Large Scale Banner.
• Open House Launch / Trade Show Design: 6ft table cloth design, large vertical retractable banners,
• Research: Checking potential company names for availability online and looking into possible conflicts or name competition locally and globally.

Industry

Coworking & Event Space

About Workstation West Berkeley

Workstation West Berkeley is a dynamic coworking & event space in West Berkeley. Providing a positive shared workspace to foster accomplishment, success, and daily well being. They pride themselves on working with the community to create a space to serve surrounding freelancers, remote employees, artists, entrepreneurs and small companies.

Project Details

Workstation West Berkeley business owner, Rolf Bell, had been developing a coworking and event space in West Berkley which was well on its way to construction completion but was in need of a full branding and print marketing design package before the company could be launched. Hourglass Studios came in from the ground floor and helped develop ideas for the company name, look and identity as well as a variety of print design materials inspired by the space. The idea was to have an eye catching and colorful design which was inviting rather than corporate.

We not only created a brand new logo, but also designed promotional marketing mailers and flyers to reach local residents and businesses as well as posters, a banner, retractable banners and business cards to promote the new company and for the open house launch event.