Someday Sweethearts, Branding

Services Provided

• Branding: logo design, font selection, style guide
• Graphic Design: business cards, double-sided 5×7″ flyer, animated logo
• Marketing: social media (Facebook, Youtube, Pinterest, and Instagram)
• Written and design content
• Photography and video
• Web development: website maintenance & updates

Industry

Entertainment – Dance Company

About Someday Sweethearts

Someday Sweethearts is San Francisco’s sweetest chorus girl dance troupe. Performing routines inspired by the 1920’s, 30’s, and 40’s, they offer a wide variety of entertainment for your event!

Project Details

When The Sweet Sixteen dance troupe was in the process of a name change we stepped up to the challenge of creating a whole new look for the group, which better represented their current image as Someday Sweethearts. Working with the team has always been an exciting collaborative process and we were given a lot of freedom to come up with creative solutions to market their brand. During the name change process Hourglass Studios not only created a new logo, but also designed vector assets and photo edited all the promotional images for their website (photography by Auey Santos of Photograffiti).

The illustration of the dancer was inspired by one of their dance numbers, a classic chorus girl kick routine, and the colors taken from costumes they have worn in performances.

As the Social Media Director, Hourglass Studios is responsible for the social media content for Someday Sweethearts. We have created a variety of written and design content, as well adding photography and video for the Someday Sweethearts Website, Facebook, Youtube, and Instagram accounts.